Business

Super Nice Denies Operating Bus in Fatal Malaysia Expressway Crash

Super Nice Express denies operating the bus involved in a fatal Malaysia expressway crash that killed one and injured 28, revealing unauthorized use of their branding by former partner Senibudaya.

ParWei-Ling Tan
Publié le
#transport-safety#bus-accident#singapore-malaysia#business-dispute#public-transport#regulatory-compliance#cross-border-travel#transport-regulation
Image d'illustration pour: Super Nice says bus in fatal Malaysia crash operated by ex-partner, branding used without permission

Damaged Super Nice branded bus at accident site on Malaysia's North-South Expressway

In a significant development regarding public transport safety, Singapore-based Super Nice Express Pte Ltd has denied involvement in a fatal bus accident that occurred on the Malaysian expressway early October 11, despite the vehicle bearing the company's branding.

Accident Details and Casualties

The incident, which occurred near the 294km mark on the North-South Expressway around 3am, resulted in one fatality and left 28 others injured, including five Singaporeans. The bus, which departed from Boon Lay, Singapore, and was headed to Ipoh, crashed into a signpost. A 59-year-old Malaysian construction worker suffered fatal head injuries in the accident.

Ownership Dispute and Legal Implications

Mr. Lee Cheng Seong, managing director of Super Nice Express Pte Ltd, clarified that the service was actually operated by Express Senibudaya, a former business partner. This revelation comes amid Singapore's ongoing efforts to enhance transport safety and regulation.

The company stated that Senibudaya has been using Super Nice's branding without authorization following a commercial dispute that led to the termination of their partnership on September 9, 2025. This incident highlights the importance of proper regulatory oversight in public services.

Regulatory Response and Safety Concerns

Super Nice has requested Singapore authorities to review Senibudaya's ticketing and operational activities in the Republic. This situation emerges as Singapore maintains strict regulatory standards across various sectors.

Current Status of Victims

Of the five Singaporean passengers involved, four have been discharged from Malaysian hospitals, while one continues to receive treatment at Ng Teng Fong General Hospital in Singapore.

Company's Response and Future Implications

While expressing deep sadness over the accident, Super Nice emphasized their commitment to passenger safety and operational transparency. The company advocates for allowing only licensed and regulated operators to provide passenger services, highlighting the critical nature of public safety in transportation services.

Wei-Ling Tan

Tech and economy specialist, covering innovation in Southeast Asia from Singapore for both English-language and regional media outlets.