Samsung Singapore Unveils High-Tech Business Experience Studio
Samsung Electronics Singapore launches a state-of-the-art Business Experience Studio, showcasing innovative technology solutions to help local businesses accelerate their digital transformation journey.
Samsung's new Business Experience Studio in Singapore showcasing enterprise technology solutions
Samsung Electronics Singapore has launched its new 2,150 square feet Business Experience Studio, showcasing cutting-edge technology solutions designed to accelerate business digitalization in the region. The facility, unveiled on August 4, 2025, represents a significant step in Singapore's journey as a leading hub for technological innovation in Southeast Asia.
Transforming Business Through Technology Integration
The studio demonstrates Samsung's comprehensive range of enterprise solutions, including professional displays, enterprise-ready Galaxy devices, and advanced business platforms such as Samsung Knox, Samsung VXT, and SmartThings Pro. This integration mirrors the growing trend of digital infrastructure development across ASEAN.
"Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements," said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.
Advancing Singapore's Digital Transformation
With over 90% of Singapore businesses operating with some level of digitalization, the studio aims to demonstrate how organizations can maximize their technology investments. This initiative aligns with Singapore's position as a regional leader in financial and technological innovation.
Key Features of the Business Experience Studio:
- Ten specialized zones showcasing integrated Samsung solutions
- Contactless payment demonstrations using Galaxy tablets
- Smart device management through Samsung Knox
- Visual experience transformation via Samsung VXT
- IoT integration with SmartThings Pro
Expert Support and Consultation
The facility is supported by Samsung Singapore's Integrated Business Team, comprising over 20 sectoral leads, solution architects, and consultants. This multi-disciplinary team will work with public and private sector clients to design and implement customized solutions for various business needs.
The Business Experience Studio is now open for bookings through Samsung's official business portal, offering organizations the opportunity to explore and experience next-generation business solutions firsthand.
Wei-Ling Tan
Tech and economy specialist, covering innovation in Southeast Asia from Singapore for both English-language and regional media outlets.